Awareness campaign for human consumption of tap water

This communication campaign, centered on the theme "tap water", had as main objectives to enhance the main attributes of the brand-quality, competence, ambition and dedication.

The campaign was addressed to the resident population but also to the national and international tourists.

• Strengthen the reputation of the waters of the Algarve
• Approach the company to the external public (to consolidate a relationship of trust)
• Sensitize the public to the consumption of tap water
• Promote the activity of the waters of the Algarve by promoting the consumption of tap water